Company Profile 公司簡(jiǎn)介：Keywords Studios is an international service provider in the global video games industry with studios in Madrid, Dublin, London, Barcelona, Milan, Tokyo, Singapore, Shanghai, New Delhi, Pune, Montreal, Seattle, Los Angeles, Mexico City, Portland, Raleigh, Orlando, and Rio de Janeiro (among others!). With over 13,000 employees passionate about games around the world, we provide a range of translation, testing, audio, customer care, engineering and art production services to Video Game Developers and Publishers alike. Keywords工作室是一家全球電子游戲行業(yè)的國(guó)際服務(wù)提供商，在馬德里，都柏林，倫敦，巴塞羅那，米蘭，東京，新加坡，上海，新德里，普納，蒙特利爾，西雅圖，洛杉磯，墨西哥城，波特蘭，羅利，奧拉多和里約熱內(nèi)盧（此外還有！）設(shè)有工作室。我們?cè)谌驌碛谐^(guò)13000名熱愛(ài)游戲的員工，在全球范圍內(nèi)為電子游戲開(kāi)發(fā)商和發(fā)行商提供一系列的翻譯，測(cè)試，音頻，客戶關(guān)懷，工程和美術(shù)制作服務(wù)。 Role Overview 職位綜述 ：We are seeking a creative and entrepreneurial Marketing Specialist to execute our core marketing functions and play a key role in strategic market expansion. This role is perfect for a well-rounded marketer who thrives on both hands-on execution and strategic thinking. You will be responsible for managing our social media presence, organizing marketing events, generating insightful reports, and applying your expertise to support the launch of new businesses. 我們正在尋找一位富有創(chuàng)造力和創(chuàng)業(yè)精神的市場(chǎng)專(zhuān)員，負(fù)責(zé)執(zhí)行我們的核心營(yíng)銷(xiāo)職能，并在戰(zhàn)略性市場(chǎng)拓展中發(fā)揮關(guān)鍵作用。這個(gè)職位非常適合那些既能動(dòng)手執(zhí)行又能進(jìn)行戰(zhàn)略思考的全能型營(yíng)銷(xiāo)人員。您將負(fù)責(zé)管理我們的社交媒體形象，組織營(yíng)銷(xiāo)活動(dòng)，生成有洞察力的報(bào)告，并運(yùn)用您的專(zhuān)業(yè)知識(shí)支持新業(yè)務(wù)的啟動(dòng)。 Duties and Responsibilities 崗位職責(zé)：1、Social Media & Content Management (30-60%) 社交媒體與內(nèi)容管理 (30-60%) Develop and execute the social media strategy across platforms in China (e.g., WeChat, Weibo, Douyin) to increase brand awareness and engagement. 制定并執(zhí)行在中國(guó)各平臺(tái)（如微信、微博、抖音）的社交媒體策略，以提高品牌知名度和參與度。 Create, curate, and publish engaging content (graphics, video, text) tailored for both B2B and B2C audiences. 創(chuàng)作、整理和發(fā)布針對(duì)B2B和B2C受眾的吸引人內(nèi)容（圖片、視頻、文字）。 Manage community inter****s, respond to comments and messages, and foster a positive online community. 管理社區(qū)互動(dòng)，回復(fù)評(píng)論和消息，培養(yǎng)積極的線上社區(qū)。 2. Marketing Events & Campaigns (5%) 營(yíng)銷(xiāo)活動(dòng)與宣傳 (5%) Plan, coordinate, and execute online and offline marketing events, including webinars, trade shows, partner showcases, and community tournaments. 規(guī)劃、協(xié)調(diào)和執(zhí)行線上和線下?tīng)I(yíng)銷(xiāo)活動(dòng)，包括網(wǎng)絡(luò)研討會(huì)、貿(mào)易展會(huì)、合作伙伴展示和社區(qū)比賽。 Support the development of integrated marketing campaigns to promote company services, products, and new initiatives. 支持整合營(yíng)銷(xiāo)活動(dòng)的開(kāi)發(fā)，以推廣公司服務(wù)、產(chǎn)品和新舉措。 Manage event logistics, promotion, and post-event follow-up to maximize lead generation and ROI. 管理活動(dòng)物流、推廣和活動(dòng)后續(xù)跟蹤，以最大化潛在客戶開(kāi)發(fā)和投資回報(bào)率。 3. Reporting & Analytics (5%) 報(bào)告與分析 (5%) Monitor, track, and analyze the performance of marketing campaigns and social media channels using analytics tools. 使用分析工具監(jiān)控、跟蹤和分析營(yíng)銷(xiāo)活動(dòng)和社交媒體渠道的表現(xiàn)。 Generate regular reports on KPIs (e.g., engagement rates, lead generation, conversion rates, ROI) to provide ****able insights and inform future strategy. 生成關(guān)于關(guān)鍵績(jī)效指標(biāo)（如參與率、潛在客戶開(kāi)發(fā)、轉(zhuǎn)化率、投資回報(bào)率）的定期報(bào)告，提供可操作的洞察力，并為未來(lái)的策略提供信息。 Present findings and recommendations to the management team. 向管理團(tuán)隊(duì)呈現(xiàn)調(diào)查結(jié)果和建議。 4. New Business Sector Support (from 30-60%) 新業(yè)務(wù)領(lǐng)域支持 (30-60%) Conduct market research and analysis to identify opportunities and trends for new business sectors. 進(jìn)行市場(chǎng)調(diào)研和分析，以識(shí)別新業(yè)務(wù)領(lǐng)域的機(jī)遇和趨勢(shì)。 Apply marketing expertise to develop go-to-market strategies, target audience profiles, and initial branding for new ventures. 運(yùn)用營(yíng)銷(xiāo)專(zhuān)業(yè)知識(shí)制定進(jìn)入市場(chǎng)策略、目標(biāo)受眾畫(huà)像和新項(xiàng)目的初步品牌建設(shè)。 Collaborate with the business development and leadership teams to create marketing materials and pitches for new potential service lines or products. 與業(yè)務(wù)發(fā)展和領(lǐng)導(dǎo)團(tuán)隊(duì)合作，為潛在的新服務(wù)線或產(chǎn)品創(chuàng)建營(yíng)銷(xiāo)材料和提案。 Execution for delivery of potentially one or more of the new business sectors 負(fù)責(zé)一個(gè)或多個(gè)新業(yè)務(wù)領(lǐng)域的具體執(zhí)行。 5. Represent the region for Global Marketing and Brand Alignment 代表區(qū)域進(jìn)行全球營(yíng)銷(xiāo)和品牌對(duì)齊 Work with the global marketing, branding, and social media teams for alignment and execution of global campaigns. 與全球營(yíng)銷(xiāo)、品牌和社交媒體團(tuán)隊(duì)合作，以協(xié)調(diào)和執(zhí)行全球活動(dòng)。Skills & Experience Required 任職資格：Essential: 1、Bachelor’s degree with relevant working experience. 具有相關(guān)工作經(jīng)驗(yàn)的學(xué)士學(xué)位。 2、Proven hands-on experience managing social media channels and running marketing events. 具有管理社交媒體渠道和舉辦營(yíng)銷(xiāo)活動(dòng)的實(shí)踐經(jīng)驗(yàn)。 3、Strong analytical skills and experience with reporting tools (e.g., Google Analytics, Baidu analytics, social media insights etc.). 強(qiáng)大的分析能力和報(bào)告工具使用經(jīng)驗(yàn)（如Google Analytics、百度統(tǒng)計(jì)、社交媒體洞察等）。 4、Excellent written and verbal communication skills in English and Mandarin. 優(yōu)秀的英語(yǔ)和普通話書(shū)面及口頭溝通能力。 5、A creative, proactive, and entrepreneurial mindset. 具有創(chuàng)造力、積極主動(dòng)和創(chuàng)業(yè)精神。 Highly Preferred: 1、A passion for and experience in games. 對(duì)游戲有熱情和經(jīng)驗(yàn)。 2、Experience in games marketing or games media a big plus. 游戲營(yíng)銷(xiāo)或游戲媒體經(jīng)驗(yàn)者優(yōu)先。 3、Good knowledge in game publishing. 了解游戲發(fā)行。 4、Experience marketing in both B2B and B2C models. 具有B2B和B2C營(yíng)銷(xiāo)模式的經(jīng)驗(yàn)。 5、Experience with graphic design (e.g., Adobe Creative Suite, Canva) and video editing tools.有平面設(shè)計(jì)（如Adobe Creative Suite, Canva）和視頻編輯工具的使用經(jīng)驗(yàn)最佳。Benefits: 福利： Base salary, Bonus, Social insurance and housing funds, medical check-up/ additional medical insurance, EAP Program. 基本工資、獎(jiǎng)金、五險(xiǎn)一金、體檢/補(bǔ)充醫(yī)療、員工心理關(guān)愛(ài)計(jì)劃 注：By providing your information in this application, you understand that we will collect and process your information in accordance with our Applicant Privacy Notice. For more information, please see our Applicant Privacy Notice at:通過(guò)在此申請(qǐng)中提供你的信息，即表示你了解我們將根據(jù)《申請(qǐng)人隱私聲明》收集和處理你的信息。如需了解更多信息，請(qǐng)參閱我們的《申請(qǐng)人隱私聲明》，網(wǎng)址為：其他信息
